About Us

“Yassin Group [Samsung Jordan]”

was established in 1979 to meet the growing needs of home appliance in Jordan.

about_samsung Environment

About Us

Since its establishment by the late Mr. Hikmat Yassin, it focused on obtaining the highest quality products and giving much importance to customer service and customer satisfaction, as well as after-sales service.

Currently, HIKMAT YASSIN SONS Co. is rapidly growing and are proudly leading players in the home appliances business in Jordan.

We are the sole agent for Samsung Electronics, the Korean brand.

Products & Services

Our Vision:

Hikmat Yassin Sons Company is seeking to enrich the Jordanian market with innovative electronic solutions (home appliances & audio video) and provide a package of alternatives that reflect customer's needs, wants, and life style

Technology & Security

Our Mission:

Creating customer value that stems from the entrepreneurial role of our management to maintain a learning organization that can keep up with all changes and challenges by the strong belief of "think globally act locally" to lead technology in the Jordanian market. In our company, we value teamwork, integrity and positive energy.


  1. Aqaba Showroom
  2. Zarqa Showroom
  3. Irbid Showroom
  4. Marj Al Hamman Showroom
  5. Al-Waha Circle Branch
  6. City Mall Showroom
  7. Madina Showroom
  8. Mecca St. Showroom

Service Center

  1. Khalda Service Center
  2. Tabarbour Service Center
  3. Irbid Service Center
  4. Zarqa Service Center
  5. Aqaba Service Center